Blog

Open post

Transformation: Hammer To Nail Gun

A carpenter has a hammer for framing new homes. She walks to work with the hammer, some nails and a few additional tools in a bag. She enjoys her work, is able to accurately estimate the time to frame a house and can forecast her work output, along with resulting revenue generation for the month/quarter/year. Before long, the nail gun is invented. It’s clear the new tool will at least double her productivity and enable her to take on additional work. Without thorough understanding or analysis, she invests in the new tool. Here’s a simplistic breakdown of the impact. Capex: – nail gun – new […]

Continue readingMore Tag
Open post

Digital Is Over, Start Thinking About The Humans

Digital transformation is an anachronism – there is only transformation. The next 2-5 years will be the most violent disruption yet and business is woefully underprepared. Established, trusted and well-funded organizations who position themselves as digitally savvy are talking about digital as a distinct or detached piece of strategy. Like air to humans and water to fish, it’s as critical as your product or service. The ability to survive and thrive rests on business’ ability to move beyond thinking about digital as an abstraction and bring it to bear, full force, in frictionless ways that feel like magic to customers. In January of 2018 a […]

Continue readingMore Tag
Open post

That’s Not Really Agile, Is It?

A lot is written about Agile software development and seemingly as much appears to be misunderstood or perhaps just ignored until a newer, shinier buzzword emerges. To give context, I’m referring to Agile as it’s commonly used (or maybe misused) in digital marketing software development projects – not product development, R&D or other software teams where the methodology is a more natural fit. Narrowing the focus further let’s consider for the purpose of discussion a distributed team working across time zones. Immediately there are challenges to the 4 Agile values: 1. Individuals and interactions over processes and tools (challenge: decentralized teams who, in some cases […]

Continue readingMore Tag

Posts navigation

1 2 3 4