Imagine yourself in any major supermarket. One can get lost in multiple aisles of single-use plastic bottles filled with soap, gel, wash, shampoo, and conditioner for your body, face, hands, privates, and hair. The cosmetic and personal care section occupies another few aisles with attractively packaged soon-to-be landfill waste. More soaps for laundry and dishes border rows of household cleaning products, air and fabric fresheners. Toothpaste and brightly colored plastic toothbrushes have their own aisle. A few years ago one of the FMCG multinationals released a bamboo toothbrush in a flash of self-congratulatory marketing hype. I’ve never seen one in a store and that technology […]
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