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Storytelling & Collapsing in Business and Society

The Key Words In 2015 and 2016 I was at Adobe conferences in Las Vegas, London and Singapore. Digital Transformation ran point, of course. Storytelling” and its sub-theme “empathy” were counterpoints in every room I entered. Storytelling was officially the thing. As software eats the world, software-enabled storytelling eats the humans at great societal cost. Empathy is just one device in the storyteller’s manipulation toolbox that includes vulnerability, purpose, meaning, and an assortment of intersectional mousetraps — all baited with emotional incentives that appeal equally to guilt mechanisms of the non-intersectional. This proven formula works for marketing, management philosophy, and all manner of public & […]

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