Okay, so I’ve either piqued your interest or pissed you off, and it’s good either way. So let’s begin: The competitive landscape (and peer pressure) are forcing more and more businesses headlong into ‘digital’ transformation. The result is a ‘gold-rush’ climate as consultants and digital agencies pump the idea of ‘digital transformation’ as a service offering. The caveat being these services are often one-dimensional, focusing on technology-based interactions with little to no capacity to engage with the underlying organizational culture. Worse, and critically important is the lack of academic and experiential credentials at the agency level to provide structured inquiry and meaningful insight. So what’s […]Continue readingMore Tag
Author: Thomas Irre
Transformation: Hammer To Nail Gun
A carpenter has a hammer for framing new homes. She walks to work with the hammer, some nails and a few additional tools in a bag. She enjoys her work, is able to accurately estimate the time to frame a house and can forecast her work output, along with resulting revenue generation for the month/quarter/year. Before long, the nail gun is invented. It’s clear the new tool will at least double her productivity and enable her to take on additional work. Without thorough understanding or analysis, she invests in the new tool. Here’s a simplistic breakdown of the impact. Capex: – nail gun – new […]Continue readingMore Tag
Digital Is Over, Start Thinking About The Humans
Digital transformation is an anachronism – there is only transformation. The next 2-5 years will be the most violent disruption yet and business is woefully underprepared. Established, trusted and well-funded organizations who position themselves as digitally savvy are talking about digital as a distinct or detached piece of strategy. Like air to humans and water to fish, it’s as critical as your product or service. The ability to survive and thrive rests on business’ ability to move beyond thinking about digital as an abstraction and bring it to bear, full force, in frictionless ways that feel like magic to customers. In January of 2018 a […]Continue readingMore Tag
That’s Not Really Agile, Is It?
A lot is written about Agile software development and seemingly as much appears to be misunderstood or perhaps just ignored until a newer, shinier buzzword emerges. To give context, I’m referring to Agile as it’s commonly used (or maybe misused) in digital marketing software development projects – not product development, R&D or other software teams where the methodology is a more natural fit. Narrowing the focus further let’s consider for the purpose of discussion a distributed team working across time zones. Immediately there are challenges to the 4 Agile values: 1. Individuals and interactions over processes and tools (challenge: decentralized teams who, in some cases […]Continue readingMore Tag